Ceremony Magazine is California's LUXURY bridal publication with annual editions in Los Angeles, Orange County, San Francisco and San Diego. As the Associate Editor of Ceremony, I wrote and edited the magazine's content, styled and produced fashion editorial features and collaborated with advertisers and the art department to conceptualize branding ad campaigns.
Maniac Magazine is Pittsburgh's trendy lifestyle publication catered to the young professional in their 20s-30s. As the Editor-in-Chief, I collaborated with the Publisher to create fashion-forward content and directed a staff of freelance contributors. I wrote much of the editorial; my favorite being the featured profile cover stories on successful local celebrities ... with a few from Hollywood :)
Her Highness PR creates strategic and stylish stories for brands at any age. From the east to the west coast, Her Highness PR has sprinkled fabulous into fashionable campaigns, editorial photo shoots, premiere parties, runway shows, festivals, and special events - proving that once upon a time is happening here and now.
Founded by Jennifer J. Petrini, Her Highness Productions originated as the fashion show subdivision of Diana Rua Media (now DRM Events), a boutique marketing and event management agency in Pittsburgh, PA, specializing in branding, media planning, public relations and event production. Over 100 charity fundraisers, fashion shows and special events have been produced under the DRM & Her Highness umbrella.
In 2010, JJP launched the west coast division, Her Highness PR (HHPR) specializing in social and style PR, followed in 2012 by the Fairytale Fashionista (FF), a brand for little girls and boys to inspire their inner princess or superhero.
I am the original FAIRYTALE FASHIONISTA. I started a personal blog years ago, named after my alter-ego and inner princess, to document my love for enchanting style. In 2012, my good friend and fellow Pittsburgh'er, Robin Laatz-Kozak, founder of the San Diego Film Festival and Kidsfest San Diego, offered me an opportunity to bring the Fairytale Fashionista to life.
The Fairytale Fashionista (FF) is now a stylish brand for the littlest darlings to dive into the fantastical world of fabulous fashion and royal make-believe. Inspiring creativity, individuality and self-confidence, the FF hosts magical parties and events for children to FIND THEIR INNER PRINCESS OR SUPERHERO and boasts a dress-up collection of costumes, gowns and fancy formal wear in a range of sizes and styles to inspire each child to BELIEVE IN THEMSELVES.
Currently the Fairytale Fashionista is developing a children's book series, The FABULOUS Adventures of the Fairytale Fashionistas, and an interactive fashion magazine for girls in 2017.
Diana Rua Media is a boutique marketing and event management agency, specializing in branding, media planning, public relations, social media marketing, DJ booking and event production. DRM is known throughout the Pittsburgh region for hosting elaborate parties, corporate events, charity fundraisers, fashion shows, and networking mixers, along with special and ongoing promotions for hospitality clients.